Building your local online presence is the key to success, so corner the market in your backyard first (we know you can do it!), and then you can branch out to other social media streams like Facebook, Twitter, or Instagram if you’re so inclined.īut to grow, you must first be planted, so get that GMB listing built out. Start with GMB to build awareness of your business locally and boost your online search ranking. Hint: Googling the same query in your browser will also get you dozens, if not hundreds, of sites with instructions and tips for setting up an effective GMB listing. Start at /business and search on “How to set up Google My Business” for instructions. Posts in GMB’s social stream to give visitors engaging content on an ongoing basis Unfortunately Daniela does not know that there is a car dealer just 1 km from her home, but since it does not have a website and business profile, it is not. The main area you serve, and up to 19 more surrounding service areas Photos of your location, your products, your team…or anything else that tells your business’s story Important messages to customers such as changes in hours, temporary closures and other news When properly set up, it will introduce searchers to your business with information that includes:Ĭontact information: Location address (which links to Google Maps), phone, Website URL Because location influences searches and search results, optimizing your GMB profile makes you more discoverable-and it allows your business to appear across Google products like Maps and Search. If you’ve ever searched for “Dog groomers near me,” then you can understand how GMB can raise your profile to local prospects. Why use Google My Business?Įven if you don’t conduct business online, that’s where your customers and prospects are searching for products and services.
In fact, it’s very likely you already have a GMB listing waiting to be claimed and/or optimized.
GMB is a free, dedicated business listing space on Google-a single channel you can focus on to boost your local online presence, get noticed, and start moving closer to that prized spot on the first page of search results. But fear not, this article offers the 411 on what you need to know to get your GMB listing up to snuff. If you’re not familiar with GMB and/or have not yet optimized your listing, assume that your competitors already have-which means they’re likely getting the lion’s share of local online traffic. Not only does Google hold more than 75 percent of search market share, but according to research by SEO optimization platform BrightLocal, 64 percent of consumers have used a Google My Business (GMB) listing to find contact details for a local business. If not, you’re missing a major opportunity to stand out in local search results. Attention small business owners: Have you set up your Google My Business listing yet?
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